Can custom uniforms boost your rebranding strategy?

In the life of a business, there comes a time for rebranding. Thus, you might refresh your image to adapt to new trends. Changing your logo, slogan and website are common updates. Yet we often forget about custom uniforms, even if they play a key role in how clients perceive a brand. Read on to see how your business can use style to strengthen your rebranding strategy.

custom uniforms have many benefits
Custom uniforms reinforce a brand’s image

As brands expand, new uniforms help share their growth with the world. One recent example is Virgin Airlines. The brand’s new custom uniforms:

  • help patrons recognize Airline employees
  • build upon the brand’s chic and stylish reputation

Employees and clients had the chance to engage with the brand, on and offline. 180 employees had the chance to try the uniforms and give feedback. A special hashtag, and hundreds of tweets, followed.

Most of all, what could have been a simple change in uniform became a unique branding opportunity.

How Custom Uniforms Promote Your Brand


Virgin is not the only brand to use new threads as a marketing tool. The Master Mariners of Canada, a nautical professional association, worked with Monsoon to update captain uniforms by adding silk ties. These chic ties, embroidered with the logo, were given as business gifts to members.


Monsoon helped design ties which reflect the prestige of Master Mariners. Thus, when asked about the silk ties, Jack Gallagher, Master Mariner, said “We received our order of new ties for our association and could not be more pleased. The feedback from the members is very positive. Your patience and attention to detail during the process is much appreciated and has paid off handsomely. It was a pleasure doing business with you and we look forward to working with you again in the future.”

Find out how Monsoon can assist with your rebranding strategy. Get a free consultation for custom uniforms.

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