How a city used unique corporate gifts to reward employees and boost pride
Cities and towns order unique corporate gifts for many different reasons. Some communities may seek to
rebrand their image. Others, like St Albert, create corporate promotional items to highlight how far they’ve come.
St Albert, founded in 1861, is one of several towns in the Sturgeon River region. The settlement began as a Native American community. 150 years later, St Albert is one of Canada’s most affluent communities. The settlement is now part of the greater Edmonton area. All the same, it has not lost that small town feel.
Gaining city status in 1977, St Albert is a hub for the arts, sports and healthy family living. Locals enjoy close access to nature. The city boasts a 4.3% unemployment rate. Today’s Parent publication named St Albert as the #1 Place to Raise a Family. Reader’s Digest calls St Albert the #1 Healthiest Community in Canada. Moneysense hails it as the #1 Best Small City to Live In. The list goes on.
To highlight the city’s 150th anniversary, St Albert wanted to celebrate in style. The Business and Tourism Development board wished to further promote the city. This meant rewarding municipal employees, while showing St Albert off to visiting dignitaries.
The city sought to design corporate gifts that reflected St Albert’s rich history. The goals were to boost pride amongst city workers, send a message of prosperity, solidify success and attract new business.
How can unique corporate gifts help showcase a city?
Together with Monsoon, St Albert designed a collection of custom silk scarves and ties. The scarves feature a design provided by the city. The royal blue and white attest to the French roots of the first settlers. Floral motifs highlight St Albert’s close bond with nature. The ties, in the same color scheme, include St Albert’s stately logo.
The city was very happy with Monsoon’s designs. All those who received these gifts wore them proudly. As such, St Albert was able to showcase its brand, both in town and further afield.
Tasteful corporate gifts can help underline just how well a town like St Albert has done. These unique promotional items also convey confidence in the future. And the future looks bright and stylish for St Albert.