Fundraising can sometimes be a challenge for non-profit organizations. That’s why having an arsenal of unique fundraising ideas can help when hosting a fundraiser. Too often, the heart of the concern is about how to reach the fundraiser’s goal of raising enough money while at the same time spreading the non-profit’s message.
According to a 2016 study, by the Advertising Specialty Institute, 85% of apparel merchandise recipients remembered which organization had given them the promotional item. One idea could be to sell branded merchandise (e.g., ties, scarves) with the non-profit’s logo at fundraising events. However, lacking a strategy in using the logo on apparel can minimize its fundraising potential.
Custom-designed gifts can be an effective way for promoting a non-profit’s cause. When beautifully crafted merchandise reminds people of the vision of the organization, it may prompt them to inquire where they can buy this merchandise; consequently, the non-profit’s brand significantly benefits from constant word-of-mouth promotion.
Recently, Monsoon Corporate Gifts worked with YWCA Dayton, a non-profit organization in Ohio that strives towards eliminating racism and empowering women. “We worked with Monsoon to create a custom-designed pashmina in honor of our annual fundraiser’s 20th anniversary,” says Audrey Starr, Special Events & Communications Manager at YWCA Dayton. At this event, the YWCA recognized influential women in the community of Dayton, celebrating their commitment and dedication to the YWCA’s mission.
The YWCA was looking for a way to meet their fundraiser’s goal. They were determined to create an originally designed gift that does not bear the traditional Y logo. Monsoon embraced the challenge and suggested creative fundraising ideas with an interpretation of the Y logo using the branded orange logo of the YWCA. “They [Monsoon] made the process very easy, provided several options, were very communicative, and – most importantly – were able to stay within our budget and meet our quick turnaround,” adds Starr.
Once the fundraising items were delivered and put on display at the fundraiser, they immediately caught the attention of the attendees. “Guests loved the finished product, and we [YWCA Dayton] were able to achieve our fundraising goal, in part, due to the sale of these pashminas,” concluded Audrey. These fundraising event ideas were indeed a success!
Unique fundraising ideas, such as custom-designed branded pashminas can help non-profits achieve their fundraising goals and they also trigger word-of-mouth and spark curiosity about the organization’s vision and events. To find out more about how your non-profit organization can create unique fundraising gifts to increase bottom-line results, contact Monsoon Corporate Gifts today!